European Quality Circle is consumer oriented, dedicated to provide top services, and premium quality at correct quality/price ratios, through ethical business conduct and targeted education to select retailers and jewellery manufacturers who have chosen to support EQC’s principle of conduct in accountability, transparency, and integrity.

Our mission focuses on keeping the independent jeweler competitive in an ever changing diamond and jewelry market; Improving sales and financial stability through correct supply of diamonds, together with tailored education, training and support to the retailer’s staff and management.

EQC’s intent is to only accepts members who understand and practice what we stand for; providing quality of goods and services from a position of strength and integrity.

Members are encouraged to utilize our knowledge base and services to establish a structured and responsible business plan, meeting their goals, increasing sales, profitability and cash flow.

EQC membership is publicly displayed by a famed Certificate and beautiful window Seal. The EQC certificate and seal serve as an assurance to shoppers of the jeweler's integrity and compliance with the EQC code of business. Consumers are aware that when then see the EQC seal, they can shop with trust and confidence.

Inspiring Confidence